The above numbers and stats are enough to acknowledge the importance of mobile marketing in your business. Still, just like any other marketing method, it can be complicated or difficult for some marketers to begin or achieve success through it; that’s why we have enlisted 8 Pro Tips to help you go through it.
- Make Your Site Mobile-Friendly.
The first thing you require, to begin with, a mobile marketing campaign is to make your website mobile-friendly making sure that all the content is displayed well for users to read and understand.
The process is straightforward with mobile-friendly themes. If you have developed your website using WordPress and Go-daddy platforms, these themes are available for free. You can also opt for premium themes according to your design requirements. Themes are compatible with all mobile platforms and auto-format your present website content according to a mobile screen.
WordPress lets you employ WPtouch mobile plugin to make your site mobile-friendly if you don’t want to utilize the themes. Here’s how you can do it.
Step 1: Log into your WordPress site to download and install the WPtouch, look for the plugins link and click “Add New.”
Search WPtouch, then click the “upload” ‘link.
Step 2: Go to the WPtouch > Dashboard > Core Settings to upload and activate the plugin and click.
Just add the site title and leave everything.
click to “save changes.”
Your site is now mobile-friendly.
Step 3: Do not forget to test your site to make sure it has worked or if it looks perfect on smartphones and tablets.
- Create Mobile-friendly Content
Since we are talking about mobile-friendly content, let’s discuss some fundamental differences between mobile vs. content on the desktop.
- Mobile has a shorter display; thus, it only displays a small amount of information at once.
- Mobile users and desktop users have different browsing behaviors, depending upon the device they’re using.
- Websites carry a broad range of content and information, whereas mobile-sites include only the most essential information.
The content presented to both mobile and desktop visitors should be nearly the same, except for how it’s presented. Handling pages with long content is much easier on a desktop since displaying thousands of words of content to read on a desktop is no problem.
But on a mobile device, it can be a tedious job. This is why Chunk content is becoming a best practice for Mobile devices and somewhat necessary to provide a better user experience.
Mobile users are more agile than website users; that’s why your content must provide the required information while remaining compelling.
Content chunks represent specific blocks of information. It lets you jump right to the information you were looking for instead of reading the whole page. The entire page can also be read linearly or in any order because each section is, essentially, a self-contained chapter.
To break up content, web writers use headings and subheadings to improve the readability and offer a similar solution to mobile chunking in allowing visitors to jump to sections of their most exciting content quickly.
These headlines need to be short, simple, and at the same time, attractive enough to make them click on it and read.
Say, for example, your headline is
“What is Google Ads and How to start advertising from scratch.”
The above headline can be written as
“Complete guidance to Google Ads in easy steps.”
Optimizing according to search engines
We already know enough about how important SEO is, and neglecting it wouldn’t be helpful in any way.
You don’t want to blow out on the opportunities that SEO can bring to you. Is it similar to what you strategize for the websites, or is mobile marketing required something else? We will discuss it now.
The study by iAcquire shows that people who are searching for products and services on their mobile phones are more motivated to take action than someone searching on a desktop computer. About 70% of mobile searches lead to an action on a website within 1 hour from searching.
One of the most important things that have come forward through Search Engine Watch is that mobile users are more specific in their searches.
For example,
If a person is looking to buy a watch, they will search for a specific brand and model because they have probably read about it online or seen in offline ads.
This makes it essential for marketers to perform more in-depth research and be more specific with the keywords users are familiar with.
